4 Steps to Sell More to Existing Clients

A Practical Guide for Solos

Feel like you're leaving money on the table when customers don't buy more from you? Let's change that. Here's a practical guide to help you boost your revenue by selling more to your current client base.

Step 1: Recognize the Value of Existing Customers

Your existing customers are goldmines. Selling to them is more cost-effective and efficient than hunting for new clients. That's because they already know you, trust you, and have experienced the value you deliver. Familiarity is a valuable resource for increasing revenue, enhancing brand loyalty, and generating new leads through referrals.

Actionable Tip: List your existing customers and what they've purchased from you. Who among them have not purchased your best thing and why? Do they not need it or not know about it? Doesn't matter because you're about to make them an offer.

6FPro Tip: Tools like a CRM can help you keep all this information in one place.

Step 2: Educate and Engage Your Customers

Not all of your customers are aware of your full range of offers. That's why it's best to inform them about your products or services (everything you offer) regularly. Keep it simple and use targeted emails and social posts to update them.

Actionable Tip: Consider sending a monthly email, DM or even a newsletter that highlights different services, use cases, success stories, and client testimonials. Bonus when you include a special offer or discount for incentive to try something new.

6FPro Tip: Personalize the communication based on a customer's previous purchases/interactions to make it more relevant and worth pursuing for more info.

Step 3: Break Buyer Habits to Build Loyalty

Customers often stick to buying the same products or services out of habit. Disrupt old habits by introducing things like loyalty programs, exclusive offers, and/or referral incentives to encourage them to explore more of your menu.

Actionable Tip: Implement a loyalty program where customers earn points for each purchase, which they can redeem for discounts, free services, or exclusive content. Announce this through email and social media channels.

6FPro Tip: Learn the art of personal follow-up. How often do you get a personal message form a When used sparingly and strategically, the direct interactions are the real money-makers.

Step 4: Systematize Your Offers

Run your offer strategy consistently. Create a system that includes different touchpoints like email, social posts and DMs, as well as IRL interactions. Tools like CRM systems and marketing automation to track customer behavior and tailor your offers to meet their needs and preferences.

Actionable Tip: Try automating an email campaign that sends personalized offers and follow-up messages based on customer behavior and purchase history.

6FPro Tip: Anytime you offer something new to existing customers, tie the benefits they get with something you know they care about.

Last-minute tips:

Low-Cost Marketing

Use customer reviews, testimonials, and customer-generated content on your website and social media.

Automate

Automated marketing tools like chatbots and email automation to maintain contact with your clients efficiently.

Promote

Incntivize satisfied customers to refer you. A simple referral program that rewards both the referrer and the new client is all you need.

Create Additional Offers

Offer bundles, digital resources, discounts, loyalty programs to encourage repeat or upgraded purchases.

Prioritize Consistent Results

Delivering great results consistently is a surefire path to excellent customer experiences and loyalty.

Remember, deeper into your ecosystem is where you want them. Happy selling!